Portfolio/Writing Samples

Why event based billing may be more crucial than ever in 2021

This article was originally published on the PayKickstart blog. You can view it here. Maybe you’ve heard of it, maybe you haven’t, but the concept of event based billing has come into the SaaS conversation whether we agree with it or not. As a recap, event based billing is the concept of charging your customerContinue reading “Why event based billing may be more crucial than ever in 2021”

10 proven strategies to increase MRR for your SaaS

Monthly recurring revenue is crucial for your subscription business success. Whether you have a SaaS company, or service that relies on a monthly and yearly recurring customer base, this concept is critical.  Maybe you have already started searching for information online, but like many business owners and partners, we can feel lost in the seaContinue reading “10 proven strategies to increase MRR for your SaaS”

5 underused lead generation strategies for SaaS businesses

Let’s face it, marketing in this day and age is tough.  Especially when the attention span of your customers is constantly being pulled at from every direction.  And you’re probably thinking, “Where does my SaaS company fit into all of this? Will I be able to reach my ideal customers? Will they even care?”. BeingContinue reading “5 underused lead generation strategies for SaaS businesses”

The 3 step SaaS survival plan for the Covid19 pandemic

This article was originally published on Arianna Huffington’s ThriveGlobal Blog in the business section. Click here to view the original article. Even though the SaaS business model truly has benefits when it comes to overhead and distribution, we have to realize that we are not immune to the Covid19 pandemic, both literally and economically.  ManyContinue reading “The 3 step SaaS survival plan for the Covid19 pandemic”

7 ways to increase monthly recurring revenue backed by real life examples

Quick Note: This article was published on The Matrix marketing group blog. The site owner published my article under a pseudonym, ”Katie Lukes”, but if you scroll to the bottom near the FAQ section you will see my author Bio. I wrote the article and they did some minor edits. Thanks for understanding! View myContinue reading “7 ways to increase monthly recurring revenue backed by real life examples”


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