Have you recently experienced a traffic drop?
This can definitely be disheartening, especially when your business has been booming, and you have noticed a massive amount of engagement with your content and brand.
This can happen for several reasons, some of which are not well understood.
There are some however, that are more commonly known to marketers and analysts. Maybe you got a penalty, there was a massive update that you didn’t prepare for, or your consumers have changed their preferences.
Regardless of the reasons, you want to make sure that ideally you have a plan for if or when this happens. But considering you are reading this article, it probably already happened, and you’re looking for answers.
Here are a few reasons possible that your traffic recently dropped…
1. Competitor analysis
You have competitors, but do you know how their business is going?
One possible reason for your traffic drop could simply be because they are stealing your traffic with paid ads on words you are ranking for, outbidding you, or simply because the quality of their content is better.
This is why you should:
- Verify their content quality… Is it more persuasive, better produced or written?
- Notice the trajectory of their web traffic over the last year or more.
- Take note of what your customers are saying about their company, and yours.
- See if they started ranking for a high traffic keyword you used to rank for.
- View their analytics on engagement.
2. Quality backlinks?
Low quality backlinks are toxic for your website.
This is a reality many marketers have learned the hard way over the last 10 years.
The last thing you want is a Google penalty, and if you haven’t gotten one already, one may be coming your way with the next update.
With that mentioned, backlinks are crucial when it comes to penalties.
According to Blue Corona, a digital marketing agency, “A bad backlink is a link that comes from a not-so trusted website.”, “Before Google launched the Penguin algorithm, websites were violating Google Webmaster Guidelines with black hat SEO.”
Keep this in mind when linking to a site.
Ask yourself if it is reputable and check the analytics of it. Also, stay away from Black hat techniques, because they will come back to haunt you!
3. Technical difficulties on website
Another possible reason for your traffic drop are technical difficulties on your website.
This often gets overlooked by marketers, and can even be overlooked by webmasters from time to time.
This is why it’s crucial to make sure that everything works correctly on your webpages, and that there aren’t any glaring issues.
Look out for:
- Page speed (How fast it loads)
- Broken links/URLs
- Issues with HTML (hreflang)
There are many more issues to look out for, but these are a few that can get you a quick penalty and turn away your site visitors!
In short, as scary as a traffic drop can be, you want to first and foremost avoid it by keeping up with data and following the rules and best practices of SEO of the time.
Be sure to you have:
- A good competitor analysis
- Quality backlinks
- No technical difficulties/errors on your site
With that mentioned, hopefully these tips gave you some valuable insights. Best of luck!